The aim of a website is generally to provide a window of one’s offers
on a platform where a good deal of people can get access. A website is
nothing more than a ‘storefront,’ in a way, providing a catalog of
products, services and information, depending on the area of expertise
of the one behind the site. The general aim then is to get the
maximum number of people to view this window, be interested in its
content, and then make them loyal followers who will come back
repeatedly to the site.
In the jargon of the cyber world, these ‘visits’ can be termed traffic. Traffic, in everyone’s minds, shows how many people are coming by a
site, a good indicator of its popularity and content relevance. Traffic is actually more technical, explained as the amount of data sent
and received by visitors to a site, and not exactly as the number of
visitors. Though both definitions can be considered the same, giving an
idea of the popularity of a site, traffic is thus a very good indication of
whether a site is thriving or failing.
Traffic is usually the first indicator of whether a site is attracting visits
or not, and as such, is a basis for advertising ventures with sites.
Given that advertising helps site owners financially, regular traffic
ensures they will be considered for advertising proposals–or that they
will earn more from current advertisers (by increasing views and clickthroughs).
Through traffic, owners can also see which pages are more popular
and which are less visited, helping to know where their strengths and
weaknesses lay. This data can further help them to determine trends
on the site, and tailor their offers accordingly by remaining one step
ahead of the game.
Thus, generating traffic and increasing it is a major concern of site
owners. Whether a site caters to marketing products or to providing
information on a specific topic, traffic will be the general indicator of its
success and popularity, and consequently, of its survival – survival of
the fittest on the Net referring to the site that receives best traffic.
Consequently, the aim of sites is to increase traffic.
This differs slightly depending on the type of site. Marketing sites, provided by Internet
marketers and Internet business owners, will want to increase their
traffic to get more unique visitors and also to keep their returning
visitors, ensuring that the products they offer are seen and considered
by a wider number of potential clients. Content sites, for marketers
and Internet business owners that offer information on a narrowlydefined
topic and that generate revenue through advertising, will want
to increase the number of page views (and, thus, click-throughs) of
the site so as to increase the scope of penetration of their content.
How To Start Generating Daily Traffic
Traffic can be increased through the following strategies, such as:
• Search engine optimization.
• Increased visibility on the Net.
• Links to and from other sites (i.e. reciprocal and one-way) – an
easy way to increase presence on the web.
• Interesting add-ons on the site.
• Increasing the amount of time each customer spends on the site
– making sure all the pages are viewed, instead of only the
home page/link destination page, thus generating more page
views, an indicator of good traffic.
• Making the most popular pages even more popular and
increasing internal links to the site’s other pages to encourage
• Forum-involvement and blog commenting
• Use of social networking sites such as Facebook and Twitter
• Advertising – such as the purchase of bulk email, pop up ads, inpage
advertising, as well as the purchase of traditional and non-
Internet based advertising.
Of all these options, which cover only a very small part of how traffic
can be increased, advertising seems to be the most popular.
Paid advertising is an e-marketing concept that enjoys a good
reputation to generate traffic. Concepts such as banner advertising
and pay per click are the most well-known and sought-after. Banner
advertising has somewhat evolved to pop-up ads features when it
turns out that Internet viewers got used to the concept of the banner at the top of the page. Pay per click uses the concept of sponsored links on search engine results pages by buying keywords and phrases that are bound to be associated with the site’s products or content. There are many ways to increase traffic, and most of them will be covered in more detail later. It is important to proactive and reactive methods of generating increased traffic first. Most methods of increasing traffic are reactive measures that identify an avenue to exploit on the site and then use it to generate traffic. Advertising and search engine optimization (SEO) placement are reactive measures undertaken when the site is already afloat Many site creators and business owners underestimate the impact of proactive methods. The difference here has to be made between two concepts, namely natural traffic and organic traffic.
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